You’ve been lied to. There’s a misleading belief paradigm that runs rampant in the food industry. It peeks at you through profit-driven food advertising. It sneaks its way in through the backdoor while you’re distracted reading the nutrition panel on your yoghurt tub. It has a fancy name, to make it sound more solid. Nutritionism is a concept based in the belief that only the scientifically identified components in a food, are what gives any value to the food itself.…
Weight loss is a numbers game and approximately two-thirds of Australian adults are playing. $613.5 billion is the number of dollars we’re expected shell out on weight loss services and food products; shakes, pills, and drinks this year. Yes, billion. $8.5 billion is the number of dollars we spent on gym memberships, fitness related products and fitness fads last year. 54% of gym members allow their memberships to lapse between 12-18 months of joining which means that 4.25 of that $8.5…
